I have been through quite a few rebrands (not me personally, at least I don’t think so) and the fixation on the visual elements often means we get distracted from what a brand is really about.

If you think about how many everyday casual discussions you have that either encourages or discourages you from purchasing a product or service, this not only highlights the power of ‘word-of-mouth’ but also how important a brand ambassador can be.

As a school you may be faced with the challenge of choosing the right social media platform or set of platforms to engage with your students, parents/carers, alumni, and your wider community. Two prominent contenders in this arena are Instagram and X/Twitter.

2024 feels like a pivotal year for me and charged with an energy of endless possibilities to turn my goals and dreams into reality. Managing my priorities effectively is crucial, especially amid the chaos of a bustling, noisy life.

Content calendars are an effective way of keeping your posts organised, following the strategic direction of your marketing and maintaining consistency in posting across all of your social media platforms.

The ‘making of a diva’ first needs you to find your personal brand and that process is not so different to identifying a company brand. Know your audience, understand what it is they want from you and what you can give them.

Marcia Kilgore, Ben Francis, Edward Enninful: entrepreneurs, founders, leaders. Visionary divas come in all shapes and sizes and I’m not just referring to the million/billion pound businesses here. The visionary diva is a differentiator, a disrupter - and sometimes they don’t know it.

The Boffin diva usually presents less worry for management and are often regarded by their peers as the ‘dignified face of marketing’ as they don’t seem to have to try too hard, they don’t seem to schmooze and do little self-congratulating. They are the epitome of elegance, intellect and modesty. And yet… they do market but in a different way.

Leaders of celebrity-style divas sometimes have their work cut out (and sometimes they just look at the work they are bringing in and the glow is all theirs) but this isn’t about that. This is about how leaders can harness the power of the diva, develop a few more in their business or develop the diva within you.

Diva/Divo, most companies have at least one. The most stereotypical are those that take up a lot of air space and demand a lot of attention because they are quite brilliant: brilliant at what they do and attracting the work in. But the Diva can come in many forms: The Celebrity, The Boffin, The Visionary and The Making Of…

As a population with stark generational demands and preferences, we are all looking for our information in different places. How does a business maintain its reputation amongst the changing tides, ‘out with the old in with the new’, how can they cling on to their market share when their markets are changing or perhaps fading…