A strategic marketing consultancy
that does the thinking, planning and doing
A strategic marketing consultancy
that does the thinking, planning and doing
A strategic marketing consultancy
that does thinking, planning and doing
We provide strategic marketing consultancy to businesses.
We maximise our clients' success with a marketing plan to get them seen and heard in the right places.
We start by understanding your audience, your positioning, and your competitors.
From there, we define a clear strategy that sets you apart and identify whether that will help you achieve your goals. Next, we produce a tailored plan together using the appropriate tactics for you (campaigns, social media, website tools, partnerships, data mining) in a schedule to implement how and when. It starts with the thinking, then the planning, and finally, the doing.
Setting Sail
We support experienced professionals who are ready to turn their expertise into a new venture. Together, we test your business proposition and target market, then shape a clear go-to-market plan that gives you confidence and direction for launch.
Set a course
If you’re ready to grow , raise your profile, or attract top talent, we’ll work with you to set the direction. We define what makes your brand stand out, select the tactics that will land best, and put the plan into action.
Change direction
Sometimes it’s about refining what you do, other times it’s about adding something new. We’ll help you decide where to focus for the greatest impact, and ensure your audiences understand exactly what’s changed.
Sail away
Selling or preparing for a MBO? Buyers look for more than founder reputation, they want evidence the business can thrive on its own. We help you build the client base and lead flow that make your business market-ready.
Thinking
Being really clear about your proposition and target audiences is the most important part of this process. We work to validate your instincts with the work you've already done to ensure you are confident before you go to market. We test your thinking (and ours) against competitors and identifying gaps or opportunities feeds into the strategic plan to implement.
Planning
Next, we figure out how to reach the people who matter most. We map creative campaigns, explore potential strategic partnerships, evaluate channels, and define key themes. What messages do you want to communicate, and to whom? All of this comes together in a strategic plan, a clear blueprint for moving forward.
Doing
With the plan in place, we move quickly into action. We launch campaigns, measure results, and fine-tune along the way. In three-month sprints, we review and adapt, making sure every step builds momentum to meet the objectives in the strategic plan.
I just want to say… I knew when you were leading on it that you were doing an amazing job but the work you did to guide me on the values project and the ultimate finished product has proven to be absolutely outstanding!
We have built a strong partnership since working together. Their committed team is a natural part of our school community that know who we are and the story we want to tell. They combine expert marketing and PR advice, alongside a real knowledge of how schools work.
Your energy, support, and clear guidance have truly helped move us forward.
Alison thrives with entrepreneurial clients open to change. She’s a joy to work with and a real asset to any business.
Alison took time to really understand my business and asked great questions and as a result, suggested some enhancements to the brand proposition that truly elevates the business to a wider customer need and customer base.
Merito was founded in 2020 by Alison after more than two decades in professional services. Her vision was to build a strategic marketing agency that does the thinking, the planning and the doing.
Let’s build something remarkable, strategy, clarity and execution included.
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