Marketing a diva: an introduction to the series
Diva/Divo, most companies have at least one. The most stereotypical are those that take up a lot of air space and demand a lot of attention because they are quite brilliant: brilliant at what they do and attracting the work in. But the Diva can come in many forms. There are those that go almost unnoticed until they say something. Their words have an immediate and noticeable impact on the room as they have uttered something quite, well brilliant: insightful, astute and often provocative. And then there are those that are wannabe divas. They have started to receive attention because of who they are, what they do and how they do it but don’t quite yet have the pulling power.
Who then wouldn’t want a diva? Sometimes they come with a price tag or can be difficult to manage. Sometimes they don’t work well with others, and can cause a bit of jealousy or not seen to be on the side of the ‘team’. Those things can be true, absolutely, but when properly managed, harnessing the power of a diva to market your company (alongside other things you do) can amplify your brand to new heights. In this series of articles on marketing a diva, I will look at:
Diva#1: The Celebrity. They have the reputation to attract new work, often light up the room and others long to have that kind of attraction. How to ride the coattails of Diva#1 and develop a few more.
Diva#2: The Boffin. Widely respected among their peers, inside and outside their company. Quieter than the celebrity diva, might be seen as a bit of a boffin and the pinnacle of intellectual ability. Others want that kind of reputation; is there a way they can quietly attract work in the same way?
Diva#3: The Visionary. Often the founder or CEO of the company, they have built it from scratch and have a clear vision. Others see them as their guiding light and are happy to be there for the journey. How to unite and empower a bunch of potential divas to support #3.
Diva#4: The Making of a Diva. Is it possible to manufacture divas/divos when you currently have none? Yes! Here’s how.
Not covered all your diva bases? Let me know and I will try to include them in this series.
