Who we are
Alison Burdick, FCIM, Founder & Director
Alison is an innovator with a proven track record in professional services, leading results-driven marketing teams for nearly 20 years. As a Fellow of CIM, she uses strong marketing principles backed by buckets of creativity and flair to develop plans and strategies that are unique to her clients. She is inherently curious and asks a lot of questions!
Alison equips her clients and colleagues with the confidence and tools to develop the marketing and business development of any organisation, new or established.
E: alison.burdick@meritomarketing.co.uk
Featured insight: ‘All I want for Christmas is… a new word’ (LinkedIn)
Nancy’s proactive attitude combined with her multi-tasking skills and attention to detail makes her an invaluable part of the team at Merito.
Nancy takes pride in providing outstanding support using her superb communication and organisation skills, honed over the last thirty years as an Administrator, Personal Assistant, Teaching Assistant (and Parent).
Working in such diverse industries as Education, Engineering and Law, she is equipped to tackle any task with dedication, wisdom and good humour.
E: nancy.gordon@meritomarketing.co.uk
Featured insight: ‘My Dream Job’ (LinkedIn)
Nancy Gordon,
Business Manager & Director
Michael Saad, Client Partner
Michael Saad is an experienced marketing and content specialist with a background in education, media, and events sectors. Michael has worked with Cambridge Education Group, Twitter, Talksport radio, and ITN production in the last ten years using his skills to deliver high-impact results. Michael's extensive experience working in content marketing (especially at Twitter) has led him to work closely with social media influencers, and broadcasting organisations and has a good eye for monitoring trends on social channels.
His strategic approach to campaign planning helps clients achieve their short and long-term goals. Besides his work in marketing and content, he used to be a voice-over artist working on projects related to companies like the National Education group, Chelsea FC, and Colgate. Michael can still be heard commentating on football matches on live Italian Lega Serie A matches in Arabic on the official YouTube channel.
Luisa Yepes, Marketing Tactician
Luisa graduated from Lancaster University with a first class degree in Marketing (BSc Hons). She is a marketing tactician focusing on the implementation of the strategic marketing plans for our clients.
Luisa works on everything from devising the right social media strategy (and doing it), analysing website analytics (and making recommendations), and writing perfect prose (and publishing it) for captivating content for our clients. Luisa is the ‘go to’ in our team for most things!
Fleur Brass,
Marketing Executive
Fleur graduated with a degree in Marketing (specialising in Fashion & Branding) before then qualifying as a teacher. Fleur taught Design and Technology in secondary school for a couple of years before returning to her original Marketing calling.
Fleur works across the whole marketing mix from campaign inception and planning to implementing the relevant tactics using a range of tools from content planning, advertising, data analysis and delivery.
“Alison is at her best when working with entrepreneurial clients who are enthusiastic to embrace change. She is a true delight and an asset to any business.”
— Regulatory Law Solicitor