From Jargon to Jaw-Dropping: How Non-Scientist Marketers Can Transform Your Science into a Story Everyone Wants to Hear

Have you ever tried explaining what you do to someone not in your field and watched their eyes glaze over? 

That's the problem we face in the world of science. 

It's complex, full of jargon, and frankly, can be a bit dry. That's where a non-scientist marketer comes in, and trust me, they might just be the secret ingredient your scientific breakthrough needs.

Let’s break it down. 

Science is amazing, right? 

It has the power to change the world. But often, the people who need to understand and support it – the public, investors, policymakers – get lost in the technicalities. A non-scientist marketer is like your favourite teacher who could make any subject exciting. They take the essence of your complex research and turn it into a story that everyone wants to hear.

Why does this work? 

Perspective. 

A non-scientist comes in without the baggage of deep technical knowledge, (which, believe it or not, can be a good thing). They see the forest, not just the trees. They can spot the aspects of your work that will make people sit up and listen, maybe even get a little excited.

And it’s not about dumbing it down. It’s about clarity, about finding the heartbeat in the science and bringing it to the fore. 

Imagine explaining something like gene editing not in terms of proteins and enzymes, but as a future where inherited diseases are things of the past. It’s the same science but told in a way that hits home.

Science, at its heart, is about improving lives, solving problems, and opening up new possibilities. A good marketer knows how to tap into that. They tell stories that don’t just inform but resonate on a human level. 

They remind us why science matters, not just in the lab, but in everyday life.

A non-scientist marketer isn’t just a spokesperson; they’re a translator, a storyteller, and in many ways, a bridge. They can turn your research into conversations that people are eager to be a part of, and in a world where science needs all the support it can get, that’s not just helpful; it’s essential. 

So, maybe it’s time to step out of the lab and into the story – your science deserves to be heard.